I think that calling them Millennials dehumanizes them from the very beginning. Not everyone is exactly the same. Having said that, the idea that treating employees like people and not commodities is difficult when the only measurement business uses is the quarterly results. The new graduates may want soft benefits but if they have to give up pay to get them, they may sing a different tune. When they get into management, they will likely be changed by the corporate culture and treat their employees like commodities. They may be able to introduce some changes but it will be difficult.