The only way I've ever seen this work is to take the data quality, analyze it, report on it, and make it part of the annual review (salary and raise issue).
That will have zero impact on salespeople, since their whole value to the company and to themselves is sales volume, but for anyone else, it can help increase quality.
- Gus "GSquared", RSVP, OODA, MAP, NMVP, FAQ, SAT, SQL, DNA, RNA, UOI, IOU, AM, PM, AD, BC, BCE, USA, UN, CF, ROFL, LOL, ETC
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