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Finding the Right Data


Finding the Right Data

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Steve Jones
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IowaDave
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Very interesting thoughts, Steve. Thanks for always challenging our perspective. I would not have considered "customer calls" as data that we should store/track/process - maybe meta data about the calls, but not the actual calls themselves. It's good to expand our definitions and paradigms!

And you're right, as we get more and more technological power, we can expand this further and further - so advances such as machine learning and artificial intelligence that we might have spurred as irrelevant to us as data professionals really open up whole new worlds of data to us.
Steve Jones
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Thanks. I've seen companies do this manually in the past, randomly sampling call content (or using to check when there are issues), but rarely have they been mined for understanding how the call went. We can do that now.

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Dave Poole
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Natural language processing of forum posts, complaints emails, OCR feeders from scanned communications. Scans of competitors print adverts. All can be processed much more simply than before.
CCTV footage , especially hi-def can take us beyond security to the point where we can tell what the customer looks at and where. This allows better product placement.
From my experience "Big Data" gets used to build something that works to show that the impossible dream is actually real. What happens next is refinement and refactoring so the same results can be achieved at much lower data volumes that may not actually use a big data technology

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Eric M Russell
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[quote]
David.Poole - Wednesday, February 7, 2018 9:46 AM
...
CCTV footage , especially hi-def can take us beyond security to the point where we can tell what the customer looks at and where.
...

That's actually creepy.



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