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Internal Marketing

I heard this recently at my company. Our group, which is relatively removed from the main business of writing software, doesn’t always have the best relationship with everyone else. I think some of it might be that they don’t understand what we do, and some might be that they don’t see us doing anything often.

My boss was talking about how we might want to do more internal marketing. In other words, presenting some information about what we do, and how we help the business, to other groups.

That sounds strange, and if you have a small company, you might think that everyone knows what each person does. And they understand it.

However that’s not necessarily true. Often people get caught up in their work, and when they’re stressed or overworked, they might feel that others aren’t working as hard. Or that they are doing more than their share, even if everyone does a different job.

It’s natural that anyone feels that way. Just go do some manual labor, like moving boxes. If you work fast and hard, after a short time you’ll be a little annoyed if your partner doesn’t keep up.

Internal marketing is something that you ought to do periodically. If people get along well enough to do this informally, it is more helpful. Venting about your work, issues, or even successes over a drink after work goes a long way. If the workers don’t do this enough, think about buying lunch for everyone and having some informal presentations from different groups. Or even just letting them chat, but teach them to market their job.

It doesn’t have to be impressive or spectacular, but just show how the efforts are relevant to the business. I need to work on some sort of presentation to show what I mean.

The Voice of the DBA

Steve Jones is the editor of SQLServerCentral.com and visits a wide variety of data related topics in his daily editorial. Steve has spent years working as a DBA and general purpose Windows administrator, primarily working with SQL Server since it was ported from Sybase in 1990. You can follow Steve on Twitter at twitter.com/way0utwest


Posted by BuckWoody on 6 May 2010

Great post - and something that all managers ignore at their own (and their team's) peril.

Posted by Dukagjin Maloku on 6 May 2010

I agree with BuckWoody, it really depends from your work environment and I think many of the people at first try they will look how to ignore your work! - I don't know the reason why it happens.

Posted by Steve Jones on 6 May 2010

And timely today with a note from my boss that we need to do some more internal marketing.

Posted by Dukagjin Maloku on 6 May 2010


It would be better if you put some tips how to do internal marketing (Blog it)!?

1. I think one of them is, to have a project proposal for any project or part of the existing project!

Posted by Anonymous on 7 May 2010

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Posted by Jason Brimhall on 22 May 2010

I have been at a couple of places where they have decided that they needed to do this.  Most of it was more of a PR act than anything else.

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