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James Serra's Blog

James is a big data and data warehousing technology specialist at Microsoft. He is a thought leader in the use and application of Big Data technologies, including MPP solutions involving hybrid technologies of relational data, Hadoop, and private and public cloud. Previously he was an independent consultant working as a Data Warehouse/Business Intelligence architect and developer. He is a prior SQL Server MVP with over 30 years of IT experience. James is a popular blogger ( and speaker, having presented at dozens of PASS events including the PASS Business Analytics conference and the PASS Summit. He is the author of the book “Reporting with Microsoft SQL Server 2012”. He received a Bachelor of Science degree in Computer Engineering from the University of Nevada-Las Vegas.

PASS Business Analytics Conference discount code

I have previously blogged that I am presenting at the PASS Business Analytics Conference.  If you are looking to learn more about business intelligence and data warehousing, there is no better conference out there.  And if you are looking to meet people like you in the industry and share ideas, this is the conference to go to.  And one more reason, I have a $150 discount code for you: BASD9A

Keep in mind that the BA Conference registration rate goes up after this Saturday, January 18, so register now.

End of hard sell :-)



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