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James Serra's Blog

James is currently a Senior Business Intelligence Architect/Developer and has over 20 years of IT experience. James started his career as a software developer, then became a DBA 12 years ago, and for the last five years he has been working extensively with Business Intelligence using the SQL Server BI stack (SSAS, SSRS, and SSIS). James has been at times a permanent employee, consultant, contractor, and owner of his own business. All these experiences along with continuous learning has helped James to develop many successful data warehouse and BI projects. James has earned the MCITP Business Developer 2008, MCITP Database Administrator 2008, and MCITP Database Developer 2008, and has a Bachelor of Science degree in Computer Engineering. His blog is at .

PASS Business Analytics Conference Live Blog

Apologies if you went to my site this morning to see my blog from the bloggers table at PASS Business Analytics Conference.  Turns out a firewall issue blocked me from getting to my site (and many others).  So I wound up tweeting updates at  You can review my tweets from today, and then check back tomorrow from 8:00am CST and 9:15am as I will tweet all the goings on, when the presenter will be award-winning economist and Freakonomics author Dr. Steven Levitt.


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