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James Serra's Blog

James is a big data and data warehousing technology specialist at Microsoft. He is a thought leader in the use and application of Big Data technologies, including MPP solutions involving hybrid technologies of relational data, Hadoop, and private and public cloud. Previously he was an independent consultant working as a Data Warehouse/Business Intelligence architect and developer. He is a prior SQL Server MVP with over 30 years of IT experience. James is a popular blogger ( and speaker, having presented at dozens of PASS events including the PASS Business Analytics conference and the PASS Summit. He is the author of the book “Reporting with Microsoft SQL Server 2012”. He received a Bachelor of Science degree in Computer Engineering from the University of Nevada-Las Vegas.

24 Hours of PASS: Business Analytics Edition videos online

On January 30, BA and BI experts took to the virtual stage for the 24 Hours of PASS: Business Analytics Edition to deliver a series of one-hour webcasts, digging deep into the world of business analytics over five tracks.  All session recordings and slide presentations are now available for streaming from the PASS Business Analytics Conference website.  Great stuff!


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