Streaming video giant Netflix is experimenting with the advanced artificial intelligence method commonly known as deep learning, it explained on its tech blog Monday. The authors didn’t get into how it might use the technology (other than “to improve our product”) but the chances are it’s eyeing deep learning as a method for making its movie recommendations more accurate.
As we have covered pretty extensively recently, deep learning and similar approaches to artificial intelligence are primarily focused on computer vision/object recognition and language understanding right now, and web companies of all stripes are trying to take advantage of them. Google, Facebook, Dropbox, Pinterest, Yahoo, Microsoft, Amazon — they’re all trying to train systems that can recognize the features of images and text in order to better understand what’s in them. Systems that better understand what text means and what’s going on in images can better perform tasks such as tagging content, but they also can give a new level of insight into customers’ preferences.