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Cleaning Address Data with SSIS Using a Web Service Expand / Collapse
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Posted Sunday, November 11, 2007 10:22 PM
Grasshopper

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Comments posted to this topic are about the item Cleaning Address Data with SSIS Using a Web Service
Post #420913
Posted Monday, November 12, 2007 6:40 AM
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This looks like a viable way to clean up international addresses.

For those looking to clean up US addresses, I would proceed with a high degree of caution.

1. Is the web service CASS certified by the US Postal Service?

2. Will the cleaned addresses resolve to a "DPV" validated address?

3. How old are the addresses on file? If they are older than 6 months, I highly recommend passing them against the US Postal Service NCOA file.

4. Are your staff well versed in the intricacies of US Postal Service requirements and regulations?

I would argue that if you have any question about the four points I make above, you should seek the expertice of a good computer service bureau to perform these address hygiene functions and not "do it yourself".

Some explanations on the above. In August 2007, the US Postal Service requires mailer seeking any type of presort discounts to apply CASS Cycle "L" to their housefiles. This requires mailers have their addresses resolve to a "Delivery Point Validation" or "DPV" address. This means if the address does not match exactly against an address on the USPS DPV database, the Postal Service declares that address undeliverable and you will not be able to take any discounts for mailpieces sent to that address.

The US Postal Service also requires mailers seeking to take presort discounts run their addresses against the National Change of Address (NCOA) database to ensure the most up-to-date addresses for the housefile. This is required every 6 months. As a practical matter, DBA's want to maintain the most accurate addresses on the housefile and ensure that when we need to communicate with customers, leads, etc that our mail gets to the appropriate individuals. The economics of passing the address files against the US Postal Service files, in most cases, will pay for the cost many times over when sending any type of mail such as billings, marketing materials, etc.

If you are looking to clean addresses for any kind of larger scale mailing (ofer a few hundres pieces), not following the items above will cost your organization significantly more postage than is necessary.

Again, I highly recommend seeking the advice of a good computer service bureau to perform US Postal Service address hygiene to your housefile.

Post #421020
Posted Monday, November 12, 2007 7:43 AM
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My team had to look at this earlier this year. We looked at and tried a number of solutions including those from Melissa Data, Qualified Address and Pitney Bowes, among others. All of the above services were CASS certified and could tell us if an address actually exists (DPV). We wouldn't even touch it if it's not CASS certified.

Management didn't want to spend $25,000-50,000/year on address verification, so we finally went with Qualified Address because their pricing blew everyone else away: http://www.qualifiedaddress.com/Services/Address-Verification-API/Pricing/

The other cool thing they had was a JavaScript version of their address verification. We put it on our checkout, which took about 10 minutes, and now our customers certify their own address (because ultimately they're the authority on their own address and where we ship the product). In this way we have quality data from beginning to end instead of trying to create quality from raw data. Our customer service department says we should have done this a long time ago - because the number of returned products because of incorrectly input address data is virtually zero.

We also looked at NCOA, the USPS charges $175,000/year for the data, so we'd definitely recommend a provider for that as well.
Post #421049
Posted Monday, November 12, 2007 3:26 PM
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Very nice article Dr. John, thank you. I have had the (dis?)pleasure of validating and cleansing addresses more times than I care to remember.

Just wondering what the performance is like for this process. On average, how long does it take to cleanse 1000 addresses? Assuming you have credits, is the processing time linear with each batch iteration (i.e. does it take 2x the time to do 2000 addy's and so on...)? I suppose it's really more to do with Postcode Anywhere...but still would like to know. Thanks again.



James Stover, McDBA
Post #421243
Posted Monday, November 12, 2007 3:54 PM
Grasshopper

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When I used the UK postcode service, some batches were amazingly quick and others were inordinately slow. Talking to the very helpful guys at Postcode Anywhere, it seems the speed is more to do with the quality (or not!) of the incoming data. The poorer the quality, the more time their service takes as it has to use progressively complex algorithms to try to find a match for the address. So, if the data has the house number and a correct postcode, you get the nicely formatted address back very quickly. If the data just contains a house name and a misspelled town name, it probably will not be able to find a match.

I was not to worried about throughput as it was a one-off exercise to clean up some historic data, but I seem to remember the service ripped through 300,000+ addresses in around 15-20 minutes.
Post #421252
Posted Sunday, July 26, 2009 3:23 AM
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This is a great article - thanks Dr.John.

We have now implemented something very similar for one of clients who required a .Net assembly that could perform batch cleansing and single address cleansing (for their websites). They also required me to provide a sample SSIS package that used a Script Component for asynchronous batch processing of 1,000 addresses at a time. With the help of your article, I referenced my.Net assembly and disassociated the the input from the output in the script component.

I found that the Postcode Anywhere service batch cleansed 20,000 addresses in around 8 minutes.

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