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Don't Be a Ghost Expand / Collapse
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Posted Tuesday, April 16, 2013 8:50 AM
SSC-Addicted

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I'd reply to this but then I'd stop being a ghost. I wonder if the person hiring you feels the same way about themselves...
Post #1442788
Posted Tuesday, April 16, 2013 8:51 AM
SSC-Enthusiastic

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Am I the only one who finds this idea of 'me as a brand' demeaning and de-humanizing? It seems to me to represent all the worst aspects of crass commercialism, where even people are 'commodit-ized'. In this case we are doing to ourselves! I'm not opposed to working, to working hard, taking pride in fine craftmanship, and when necessary selling my services to a new buyer. But I really do resist treating myself like a new salsa trying get space on a supermarket shelf.


Post #1442789
Posted Tuesday, April 16, 2013 8:57 AM
Grasshopper

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LinkedIn says it all.
Post #1442791
Posted Tuesday, April 16, 2013 9:02 AM


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DavidL (4/16/2013)
Am I the only one who finds this idea of 'me as a brand' demeaning and de-humanizing? It seems to me to represent all the worst aspects of crass commercialism, where even people are 'commodit-ized'. In this case we are doing to ourselves! I'm not opposed to working, to working hard, taking pride in fine craftmanship, and when necessary selling my services to a new buyer. But I really do resist treating myself like a new salsa trying get space on a supermarket shelf.


I think you're confused about what branding means. It's about making statements about who you are, which aren't necessarily a point in time effort with a resume or an interview. Branding displays what your skills are, how you think, how you solve problems and what you've accomplished. It's not so much about advertising as a push mechanism, but making information available when it's needed. I don't necessarily expect most people's blogs/LinkedIn/etc is viewed except when someone is looking to give you a job, or maybe trying to decide if you get a raise/bonus.

I'm not sure why you think this is de-humanizing. I would say that it's the opposite. It provides a richness that shows individual people are different, with different skills and fits with different jobs. I think the lack of showing who you are ends up de-humanizing and commoditizing each person.







Follow me on Twitter: @way0utwest

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Post #1442793
Posted Tuesday, April 16, 2013 9:15 AM


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Steve Jones - SSC Editor (4/16/2013)
jay-h (4/16/2013)
Do you really want your boss finding your recently updated resume online?


Don't care. My resume should be always updated. That's prudent. It doesn't imply or mean I'm looking for a job or leaving.


Exactly, the many huge positives of doing this far outweighs the one possible negative of doing this and someone finfing out. The odds are still definitely in my favor in doing this, irregardless what my boss may think of it, even if he/she did get lucky and find it..The older I get the less concerned I am of what other people may think of what I am doing anyway, including my boss. You are the primary caretaker of you own career, never forget that. There is nothing wrong with being prepared. Why do people execute fire drills when there is no fire? So that when that moment does come, if it ever does, then they are prepared to deal with it. Your preparedness for a career move should be no different


"Technology is a weird thing. It brings you great gifts with one hand, and it stabs you in the back with the other. ..."
Post #1442801
Posted Tuesday, April 16, 2013 9:21 AM


SSChasing Mays

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I've personally had some activity way back when on SSC, but moved over to Experts Exchange for the most part. It has a broader view and the certification in multiple topic areas shows a prospective employer that you aren't "locked" into one thing.

Trying to be a guru on multiple sites just got to be too much. But my user id is usually the same across all of the different sites. So that is my form of branding.




----------------
Jim P.

A little bit of this and a little byte of that can cause bloatware.
Post #1442806
Posted Tuesday, April 16, 2013 9:31 AM
SSC-Enthusiastic

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Steve Jones - SSC Editor (4/16/2013)
DavidL (4/16/2013)
Am I the only one who finds this idea of 'me as a brand' demeaning and de-humanizing? It seems to me to represent all the worst aspects of crass commercialism, where even people are 'commodit-ized'. In this case we are doing to ourselves! I'm not opposed to working, to working hard, taking pride in fine craftmanship, and when necessary selling my services to a new buyer. But I really do resist treating myself like a new salsa trying get space on a supermarket shelf.


I think you're confused about what branding means. It's about making statements about who you are, which aren't necessarily a point in time effort with a resume or an interview. Branding displays what your skills are, how you think, how you solve problems and what you've accomplished. It's not so much about advertising as a push mechanism, but making information available when it's needed. I don't necessarily expect most people's blogs/LinkedIn/etc is viewed except when someone is looking to give you a job, or maybe trying to decide if you get a raise/bonus.

I'm not sure why you think this is de-humanizing. I would say that it's the opposite. It provides a richness that shows individual people are different, with different skills and fits with different jobs. I think the lack of showing who you are ends up de-humanizing and commoditizing each person.


I understand from your description above that for you, branding is an approach a person might take to finding their next job. It sounds like a series of smaller, incremental efforts that in aggregate may result in an easier time finding new employment. Is that accurate?
I also suppose that the label branding has been borrowed from marketing, as the 'personal brand' idea as proposed closely resembles how Purina might work to keep one of their dog foods in the consumers' mind, to use just one example.
Thinking of me as a consumer product is what I find distasteful.
This does not mean I think it is not valuable to be active professionally, etc. etc. It also does not mean I am opposed to showing who I am, or that I do not appreciate the richness and variety of people.
I think the tendency (in this country, particularly) to see life through the lens of commerce is growing, and is very limiting. That is what I find de-humanizing.



Post #1442811
Posted Tuesday, April 16, 2013 9:39 AM


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DavidL (4/16/2013)
...
Thinking of me as a consumer product is what I find distasteful.
This does not mean I think it is not valuable to be active professionally, etc. etc. It also does not mean I am opposed to showing who I am, or that I do not appreciate the richness and variety of people.
I think the tendency (in this country, particularly) to see life through the lens of commerce is growing, and is very limiting. That is what I find de-humanizing.


I can see that. However I'd say this is an awakening. You took the blue pill.

We should have always viewed ourselves as a self-employed set of skills we lease to employers. The idea of lifelong employment, while this used to be fairly accurate for many in the past, wasn't really true. Employers can easily let you go at any time, for many reasons. Having a "brand" that you can then market for the next "contract" is valuable.

Personally I find my branding efforts enlightening. I learn about myself based on what I do. It's data, and I can look at what I write about, how my tag cloud changes, and which things I'm most excited by. They weren't the thinks I would have guessed when I started.








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Post #1442815
Posted Tuesday, April 16, 2013 9:48 AM
SSC-Enthusiastic

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Steve Jones - SSC Editor (4/16/2013)
DavidL (4/16/2013)
...
Thinking of me as a consumer product is what I find distasteful.
This does not mean I think it is not valuable to be active professionally, etc. etc. It also does not mean I am opposed to showing who I am, or that I do not appreciate the richness and variety of people.
I think the tendency (in this country, particularly) to see life through the lens of commerce is growing, and is very limiting. That is what I find de-humanizing.


I can see that. However I'd say this is an awakening. You took the blue pill.

We should have always viewed ourselves as a self-employed set of skills we lease to employers. The idea of lifelong employment, while this used to be fairly accurate for many in the past, wasn't really true. Employers can easily let you go at any time, for many reasons. Having a "brand" that you can then market for the next "contract" is valuable.

Personally I find my branding efforts enlightening. I learn about myself based on what I do. It's data, and I can look at what I write about, how my tag cloud changes, and which things I'm most excited by. They weren't the thinks I would have guessed when I started.



I'm not sure what you mean by 'this is an awakening'.
I've had many different jobs, even careers, in the last 30 years, in 4 different countries. Each of those countries have VERY different approaches to work/life balance, and I would say the U.S. is on one end of the spectrum. I am not naive about my position as a worker, and I do keep an eye out for what is likely to help or hinder me if suddenly have to find a new job.



Post #1442822
Posted Tuesday, April 16, 2013 9:50 AM
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Would you rather have a person interviewing for your job, or a brand?
Post #1442824
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