This is the solution:
1. (refer to the Jin Chen's reply in the post):
2.(followed by) Configure a Native Mode Report Server for Local Administration (SSRS):
https://msdn.microsoft.com/en-us/library/bb630430.aspx
3. (related)
I followed the steps from 1 and 2 and it works all fine.
ww; Raghu
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The first and the hardest SQL statement I have wrote- "select * from customers" - and I was happy and felt smart.