Comparing goals of creator to consumer? This makes it sound like the creator creates his own goals. From my experience the creator doesn't set the goal of what he is creating. Someone else has done this and assigned that goal to the creator. He is attempting to accomplish what the, we'll call him the, thinker has come up with and put on the creator to create. The thinker may not even have thought of it originally. It may have been the consumer. So the consumer will look at what the creator has created. If it does what he wants, great. If not he complains to the thinker who goes to the creator to fix it, even if it means helping the creator get his mindset in sync with the thinker who only wants to satisfy his consumer.