While we're on the topic of organizations who leverage technology to automate "grunt work", this is a funny read.
How to Snare Millions of Men with Web Bots
http://gizmodo.com/ashley-madison-code-shows-more-women-and-more-bots-1727613924
"Do not seek to follow in the footsteps of the wise. Instead, seek what they sought." - Matsuo Basho