I would like to think that Apple was frugal with this campaign and have seen the error of their ways.

This was totally a predictable scenario. If anyone knows how many people are interested in the Apple events then it should be Apple. They should know how many potential devices could connect. Plus you should always cater for more. Who runs utilisation at 100%???

They must have saved a few bob (US citizens read bucks - Rest of the World this is a monetary reference) on their marketing campaign too after all "bigger is bigger". What? Yes, that's right!!!