Funny that Ben, just what I was thinking.
A very insightful piece, Phil, struck a chord with me.
Now this may be a little off-topic but understanding what people are asking / describing reminds me of an incident years (and years!) back where three of us from one major Bank IT office were seconded to another in London, and were being shown a demo by someone – lets just call him “Bob”.
This was back in the days where you actually typed "win" to start windows, and Bob typed "win:" so one of us asked "What's the colon for?"
Well Bob started to spiel off what happens when you eat food, going into detail about the large intestine, small intestine, rectum and of course, the colon, while the three of us exchanged silent, bemused and amused glances, not wanting to stop Bob who was in full flow, and obviously thought that the supposed question about the part of the body was completely normal for one of his demos.
Incidentally the colon was to start windows without the splash screen.