since HTML is text, i would have used a varchar(max) column instead of varbinary(max)
you can convert to NVarchar(max) to see the contents.
select CAST(YourVarbinaryColumn as nvarchar(MAX)) From YourTable
--help us help you! If you post a question, make sure you include a CREATE TABLE... statement and INSERT INTO... statement into that table to give the volunteers here representative data. with your description of the problem, we can provide a tested, verifiable solution to your question! asking the question the right way gets you a tested answer the fastest way possible!