Fantastic article. All too often we find ourselves thrown into panic mode when a major event happens, especially when it's the busiest part of the day. This is usually exacerbated by the CIO spewing "We're losing 10,000 dollars a minute while this is down!" or something similar, trying to shock the DBA into fast action. I wish more tech managers/leaders understood the point Mike is making with this article.
One minor grammatical bug: "You arrive on seen" should read: "You arrive on scene".