I laughed out loud at a Dilbert comic strip from Monday of this week. The "Director of Marketecture" is giving a presentation and he says "It is better to seem good than to be good." The projected slide behind him says "BEING GOOD (overrated)."
The reality is that, whether for a company, a product, or an individual, BOTH are important: being good and seeming good. If you only have one or the other going for you, you are more likely to find yourself in trouble sooner or later.