Great job; keep up the good work. I like the following:
Member-of-the-month (though I don't pay attention to it; it's important)
I agree that the look and feel of the site should be stable; it should rarely change. Every few years, maybe OK; but every 2 years is probably too much. Perhaps every 4 to 5 years consider a major change--but only because you have ways to make it better, more useful, etc. I don't want glitz and glamour; I want elegant, nice design, easy-to-use, not too busy. I love the fact that it is relatively straight-forward and not too busy.
I like the level of advertising--very good. I agree with your position on personalization and news.
I agree that the characteristics of the sites you don't like are to be avoided at all costs! I won't use those types of sites, unless I absolutely have to.