Haha, and then there's the power of not knowing what title someone should get :-P
Where I'm at currently, management is very disconnected from the programming group, both in terms of knowledge and in terms of communication. On an e-mail I sent to our software vendor asking about a coding practice they use, I titled myself as the SQL DBA/Developer for the company. I figured, hey, why not? I manage the backups, the restores, the indexing, optimization, query construction, process improvement etc... Sure, it works! :-D
Unfortunately, management wasn't happy with my self-titling, and they said DBA/Database Developer wasn't appropriate for my position, because it sounded "too important". I questioned what I should be called, then, and they said they didn't know. A year and a half later, I'm on the company directory, off in my own section, by myself, with no indicator of what my department is.
I really don't care what the business calls me one way or another, but the situation remains amusing to me :-)