Hmm, something seems odd.
SQL should be able to easily do "simple parameterization" -- the old name, "auto-parameterization", seems clearer to me -- on that query. That is, SQL should automatically convert the query to make the value in the WHERE clause a parameter so a shareable plan is created.
Are you changing the case (upper/lower) of the query each time?(??)
Or making some other noticeable change to the query each time?
SQL DBA,SQL Server MVP(07, 08, 09)[size=2]Prosecutor James Blackburn, in closing argument in the Fatal Vision murders trial: If in the future, you should cry a tear, cry one for them [the murder victims]. If in the future, you should say a prayer, say one for them. And if in the future, you should light a candle, light one for them.[/size]