Hmm, something seems odd.
SQL should be able to easily do "simple parameterization" -- the old name, "auto-parameterization", seems clearer to me -- on that query. That is, SQL should automatically convert the query to make the value in the WHERE clause a parameter so a shareable plan is created.
Are you changing the case (upper/lower) of the query each time?(??)
Or making some other noticeable change to the query each time?
SQL DBA,SQL Server MVP('07, '08, '09)
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