Too bad salaries have stagnated over the last 10 years. I see DBA jobs advertised at the same pay - sometimes less - that what I was earning 10 years ago. I have increased my earning power by moving into higher-value areas (like BI). It's not good enough anymore to have 10 years of experience doing something. You have to take your experience, compound it with knowledge and soak it in strategy to earn a better salary.