too many options is often a prodduct of bad design.

Either the designer does not understand how the user is using the product, or is basically lazy to find out.

There is nothing wrong with flexibility, but there should be a basic default and if there is a need to deviate from that, the process should be straightforward.

I have that problem with Subway. The food is decent, but you can't simply order a sandwich. You need to go through a checklist, bread, meat, cheese, condiments.... etc. Nice to have choice but a pain to have to spell it out every time.