And here I think Steve's point is especially valid. You may not recognize the name, but if you looked at their body of work, you'd be saying, "Okay, I know this one and that one. I just didn't pay attention to who the author was at the time." We're more about content. Like me, I don't care if you remember my name with regards to SQL Server security. I just care that you remember what I'm saying about securing SQL Server. After all, one day you may be securing data on me. And then it doesn't matter if you know who I am. But you better know how to keep data about me safe.