I believe most of the opinions against bundling, and the 'free-choice' perspective might have their sustained reasons. However, bundling allows a small member of a business model to take a proportional part of it. In the case of Golf Channel, it couldn't be possible for them to compete with ESPN nor FOX Sport, in example. Nevertheless, they have the part of the "pie" that they are entitled to; and of course, its TV technicians, IT technicians, journalists, and reporters, grow up everyday as professionals, and feed their families thanks to that.