But I think there's too much that's unsaid. I read (between the lines) a movement to collect everything because we don't know what knowledge exists, and then an attempt to sift through the collected data to create reporting and trending and a collective conscious in a computer format, to try and give a computer perspective similar to a human.

I don't know if he's really going for that, or if I'm just high, but it seems like he's trying to change the perspective on what's important to keep, because all those miniscule things like Twittering about brushing your teeth actually impact the humans who do it. The question is how do we figure out *why* that's important, and relate that to the computer so it can help us make more viable choices/searches/etc. Perhaps in aggregate it makes some sort of sense.