The data would be something like
Name, Type
Joe Plumber
Tim Project Manager
Tom Developer
Etc.
Instead of what you're trying which is:
PlumberName, Project Manager Name, DeveloperName
Joe Tom Tim
"The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood"
- Theodore Roosevelt
Author of:
SQL Server Execution Plans
SQL Server Query Performance Tuning