I think you're always trying to reduce risk. Even if you want to tackle a new venture, or make a new risk in an area, you want to reduce the amount of risk in that venture from where it is. A business shouldn't be regularly betting itself without making an assessment of the risk and trying to reduce that.

It might be riskier than anything in the current environment, and you might be increasing the risk overall, but you're still trying to minimize the chance of failure.