Chris (1/22/2009)
2. Don't involve end users in usability issues. They'll have strong opinions, but they're not experts, and so you'll never get out of that infinite loop. Develop an expertise in usability and apply tried and true principles (requested feedback should be limited to "lipstick on a pig" issues such as colors, logos, ...).
Yeah Chris, don't involve end users in useability issues. They are only the people that are going to end up using the product every day after it is shipped out. They shouldn't have anything to say about the useability of it. Nice one. Then when they come back and say that the UI sucks and it makes no business sense to them, you can charge them again to change it to what they want.
Chris, you are a smart and savvy business man. 😉
Mia
I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.
-- David M. Ogilvy