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Read Dale Carnegie's "How to win friends and influence people". It may be 70 years old but he said virtually all this back in the 1930's.

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Glad to see I'm in good company. Whether you're dealing with business or human nature, the essential principals never change. It's simply a matter of applying them to the environment at hand.

Chistopher Duncan

Author - The Career Programmer: Guerilla Tactics for an Imperfect World (Apress)

http://www.showprogramming.com/TheCareerProgrammer.asp