I like the fact you show it's a code issue not a sql issue. I'm constantly asked to index queries to improve them when the reality is that often the underlying code is at fault - I do find less programmers/developers seem to get sent on T-SQL training these days.
[font="Comic Sans MS"]The GrumpyOldDBA[/font]
www.grumpyolddba.co.uk
http://sqlblogcasts.com/blogs/grumpyolddba/