Still - it is strangely reminiscent of all of those "dirt cheap" ISP services that popped up a few years ago. Lots of folks jumped at them, not reading the fine print. The fine print only got read once the ISP had its first problem and the "critical" application running on this configuration was gone/scrambled/corrupted, and NO backup in sight (the ISP never promised one after all).
I'd imagine there will be a LONG shake-out, both in terms of tiering service levels and in the pricing models.
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Your lack of planning does not constitute an emergency on my part...unless you're my manager...or a director and above...or a really loud-spoken end-user..All right - what was my emergency again?