Tim,

What you need to remember here is that regardless of how you look at it every organisation has different ways for doing business. From where I am coming from I have always being the bridged between the business and the technical team, the business need someone who knows and understand the business with really good communication skills to relate the business needs into technical realities, also to enable the development team to produce good coding to reduce maintenance cost in the long run. Perhaps you are coming from a company that is the way your CIO/CISO likes to do their stuff there is no right or wrong approach here as long as the business as well as the organisation as a whole meet its objectives then is cool. If the business keeping on losing money then the shareholders as well as the board will have someone’s head on their plates, the first will be either the CISO or the CIO, and then comes the CEO. Title changes comes about as our day-to-day business and the technological needs changes all we have to do is embraces it and make a room for it within our establishment and see how it will shape the business as well as the organisation in question as a whole. Whichever you look at it, someone somewhere will surely incorporate such title I bet you 1-month tops. Our modern day of business has changed everything is now depending on DATA which the business relies on for decision and operation purposes and the database also being the backbone of the company that gives the DBA/DBAA more opportunities to be creative such as the value of the data, distributing and storing. I personal consider database management not as a normal job rather I look at it as an ART work which enables me to demonstrate my imagination and creativity to support the business as a whole. This is my position and how I honestly welcomes Jeffrey article, to some of you it might sound unnecessary and waste of money as said, but most HR will buy it and incorporate it within their environments either we like it or not is going to come on board. All the best.