Jeff Moden - Friday, March 15, 2019 7:33 AM
Of course, it all depends! But surely we're dealing with generalities here! No-one is asking an audience member to become an expert, but to get a feel for subject, generally a complex one - or why turn up at all. In which case the art is to condense something complicated into something enlightening, entertaining and definitely not too verbose. Being able to condense a complicated topic into a length that is palatable the average audience member is that art. The debate here is surely what is the right length to do this for the average audience member and I suspect that once you hit the hour mark you probably start to lose the attention of the average audience member. I have no stats to back this up though... just my hunch and my preference. I'm probably at the conference to listen to someone else anyway 😉