From the article:
I also know that consumers can be emotional and look to leave a service, like a mobile phone provider, after a breach, to move to a new provider.
I know that data breaches will happen to eventually every provider but what else would you expect customers to be after a breach? Understanding? Unconcerned? Forgiving?
I don't believe that reaction to a demonstrated fault is simply "emotional".
--Jeff Moden
Change is inevitable... Change for the better is not.