It's hard to engage the public meaningfully on any topic. But a politician doesn't necessarily have to present the issue to the public from a technical perspective, they simply have to understand the fear, identify a culprit, and propose a solution. For example: "Internet service providers are hoarding details of your private life and selling it to the highest bidder, digital thieves can drain your bank account and use the money to fund terrorist groups (yada yada), and the current administration has done nothing the address the issue." I've never seen that angle ever come up at a political debate, but I think it would be effective, especially coming from an independent candidate. If we're going to demonize a group of people for political gain, then why not hackers and personal data brokers?