I've wondered for a long time why issues like like digital privacy and identity theft don't get talked about more often by politicians. It's something that 99% of the public care deeply and consistently about. But for whatever reason politicians even during an election season don't seem to want to go there; perhaps because certain segments of the corporate community actually profit from unregulated and friction-less digital transactions, even if it means increased incidences of fraud.
People might care deeply about privacy and identity theft but most people outside of technology simply have no understanding of what the actual risks are enough to have any kind of meaningful discussion about it.