Maybe start by reading up on indexes
http://www.sqlservercentral.com/articles/Indexing/68439/
http://www.sqlservercentral.com/articles/Indexing/68563/
http://www.sqlservercentral.com/articles/Indexing/68636/
Gail Shaw
Microsoft Certified Master: SQL Server, MVP, M.Sc (Comp Sci)
SQL In The Wild: Discussions on DB performance with occasional diversions into recoverability