Thank you, Steve, I like your approach 🙂

One thing is to get and keep a job, a career, money, fame, whatever. However, I always find the true improvements stemming from not pursuing an award. People who continuously do what they like and have talent for - they become good. And sometimes that is just enough to outperform their peers, and we call them "great" and listen when they talk. To my mind, someone being an Microsoft MVP is simply a signal that this person is probably worth listening to. But as always: Is all about content.