... I know there are much better ways of doing this
That is huge understatement. It is nowhere near good practice to store column headers in the table. :w00t:
Bad practice aside you can accomplish with dynamic sql.
Let's start with some ddl and sample data in a consumable format (this is a good habit for your future posts). Then we can proceed with the kludge to pull this off.
create table #Other
(
Other varchar(25),
OtherText varchar(25)
)
insert #Other
select 'X', 'Football'
declare @ColHeading varchar(50)
select @ColHeading = 'Other (describe):' + OtherText
from #Other
declare @sql nvarchar(max)
set @sql = 'select Other as [' + @ColHeading + '] from #Other'
exec sp_executesql @sql
drop table #Other
Hopefully that is something that can at least get you started to make this work.
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Cross Tabs and Pivots, Part 2 - Dynamic Cross Tabs - http://www.sqlservercentral.com/articles/Crosstab/65048/
Understanding and Using APPLY (Part 1) - http://www.sqlservercentral.com/articles/APPLY/69953/
Understanding and Using APPLY (Part 2) - http://www.sqlservercentral.com/articles/APPLY/69954/