I've been using this since it was SQLEd, prior to Apex purchasing it, and was fortunate enough to get it for under $50 back then. They've improved the product immensely since then.

One of the biggest pluses with the product is their tech support staff, any errors automatically create dump files which you can send to their tech support email address. The longest I've had to wait for a response is 2 hours, and that was with a link to a fix for my problem. A lot of companies could take note of this.

Upside, it works really well and is great for developmental work. Downside, it's a bit slow and cumbersome and has a habit of occassionally bombing out, so remember to save your work frequently. Also sourcesafe intergration is something you have to be careful with, if you pull an object from sourcesafe then someone else makes changes and you pull it again from sourcesafe you will not see the changes unless you delete the file that was placed in your workfolder.

Other than that, buy it.