I don't think you want or need a pivot for this. However to be able to answer your question you first need to help us understand the actual issue. We need to see ddl and sample data. I took a shot at creating those from what you posted.
create table #Something
(
ID int,
Product1 int,
Product2 int,
Product3 int
)
insert #Something
select 1, 1, null, null union all
select 2, 1, 2, null union all
select 3, 3, 1, null union all
select 4, 2, 3, 1
So based on that sample data what should the output be?
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Cross Tabs and Pivots, Part 1 – Converting Rows to Columns - http://www.sqlservercentral.com/articles/T-SQL/63681/
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Understanding and Using APPLY (Part 2) - http://www.sqlservercentral.com/articles/APPLY/69954/