I know the world expects me to pay more, just because I can afford it. I don't buy from those leeches for the same reason I don't buy a Lamborghini to drive to the grocery store. It is an over-priced vanity product with no more additional value for my needs than buying a Chevy Malibu.

What's really under attack here is the whole philosophy of the so-called "free market." We were all told that free markets allow consumers to buy goods at the lowest price because of competition. But that whole system is completely overwhelmed by Madison Avenue, which has honed the fine art of hyperbole and deception to the point where consumers can be made to believe they MUST have the latest fad, even to the point of neglecting important purchases of basic needs, like food, clothing and shelter. You can claim that consumers themselves are to blame for being fooled, but if we are honest, we have to admit that consumers are not always told the truth, or are not always given all the information they need to make an informed decision.

When Orbitz sorts the travel search results for Apple users to place the higher-priced options first, and doesn't display a big red flashing message saying, "We know you have more money, so we're hoping you'll choose these expensive travel plans without question," they are being deceptive and certainly NOT forthcoming about how they have manipulated the search results for their own corporate gain. They made the decision that their corporate profit was more important than helping me save money. I have no respect for their tactics or their motives.