I resent the notion that, just because I may be more affluent than another person, I should be expected to pay more for everything I buy. I purchased a BMW a few years ago, but sold it when it became obvious that every time I took it in for service the charge was higher than I paid for comparable service on other cars I've owned. And when I had to have repairs performed, I was looking at a mid 4-figure repair bill.

Like any sensible consumer, I want to get a product or service of acceptable value at an acceptable price. I DON'T expect to be fleeced by merchants who tell me they are doing me a favor by pushing higher priced (but not necessarily better) options, in the hope that I'll fatten their bottom line.

This is self-serving greed, nothing less. That Orbitz has discovered Apple customers can be manipulated to buy higher-priced options is bad enough. That they are unapologetic is worse still.

And please...Stop with all this "consumers want targeted ads" baloney. Consumers view ads as a distraction or obstruction which prevents or delays their enjoyment of content. Any other interpretation is just wishful thinking. I will avail myself of every possible technology to avoid ads.