"What data professionals have been trying to do for years." is exactly where the problem lies (imho). Way too masny IT departments trying to drive the ship instead of the busniess leaders.

IT and technology is ALWAYS an enabler, we need to understand the levers of the business and proide the correctly implemented and right-sized solutions. Technology for Technologies sake is neraly always a disaster.

Business needs to understand what it needs and how it will be used before it is pushed into the ecosystem