• I initially thought Big Data was a "so what" but then had an epiphany.

    Big Data is not an IT term, it is a business term and as such it is the business realising that data is an asset and not a liability!

    The business terms obviously know that the reports and KPIs are generated from data but in their heart of hearts they have never really believed that data was an asset.

    Big Data gets talked about in terms of volume, velocity and variability/variety but that is IT completely grabbing the wrong end of the stick.

    Big Data is about value, trustworthyness (veracity) and the fact that it may not be on your premises or owned by you but is legitimately available for you to use (virtual).

    It is also about collaboration, after all there are more big brains outside your organisation than there are within it.