I don't think Bill Nicolich intended to redefine the word technology as much as point out that making technology is what humans do, and limiting the definition of the word to mean only whiz-bang hardware is to limit our views of what it means to be human. In that context (and speaking anthropologically) I think it's a very interesting slant on things to see our human events, rituals, holidays, etc. as just another category of technologies.

A pocket knife is a survival tool and surely counts as technology. But think of how many human societies have some sort of midwinter festival or ritual or whatever, many of them involving lights or candles or bonfires to symbolize the coming return of the sun. It's pretty clear that these rituals play some positive role in helping those cultures survive.

That fits the anthropological definition of a technology well enough for me.