I recently completed a project that required cleaning up over 100-million rows of name-and-address type data. It was a mess, and the clean-up was very, very resource-hungry. But I won't need those hardware resources again for any forseeable project here. Would have been great to rent some clock-cycles, et al, from Amazon or whomever, for the duration of the project. No budget for it, but we could plan that kind of potentiality into future budgets.

So I think this is a great trend with all kinds of potential uses.