Alright, I found where I pulled .3% out of ... the Aether... and realized why I'd done it.
For those interested, a more in depth discussion can be found here from Kimberly Tripp:
http://www.sqlskills.com/BLOGS/KIMBERLY/category/The-Tipping-Point.aspx
It's because the majority of tables I was working with at the time were in the range of 100 rows/page (give or take) and that number simply stuck to my head. Yawhoops. Sorry.
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