Please do not take it the wrong way but, out of curiosity, why is the subject of this thread "my favorite normalization case study" if you never intended to normalize the data and you don't even care about the basics of data modeling?
I'm not judging, you can do it anyway you want 🙂
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Pablo (Paul) Berzukov
Author of Understanding Database Administration available at Amazon and other bookstores.
Disclaimer: Advice is provided to the best of my knowledge but no implicit or explicit warranties are provided. Since the advisor explicitly encourages testing any and all suggestions on a test non-production environment advisor should not held liable or responsible for any actions taken based on the given advice.